About Gray Matters


Our Approach

Gray Matters

As a boutique Yellowknife creative agency, we are responsive, reliable and affordable. No assignment is too small. Each one gets our personal attention and our expertise. We bring years of experience to every project we tackle in order to give you the results you need.

Our Story


Anything but Ordinary
We’re bombarded by advertising all day, every day. It’s so overwhelming it seems to make every ad ordinary. You need to cut through the clutter. Advertising design doesn’t have to cost a lot to be effective. We create designs that make an impression the market will remember and act on. Eye-catching, affordable design. Persuasive content. Step away from the ordinary.

Simple, Compelling Words

In an age of electronic bits and bytes, simple and compelling written words are still an imperative for your organization.

Whether its an ad, a brochure or an annual report, at Gray Matters we understand how to make your message and your impression understandable.

It’s as simple and compelling as that.

Collateral that Keep on Coming

So, you’ve done an ad or a campaign.
What now? Getting a message in front of an audience is simple; making a continuous connection isn’t. We’ve got the answer:

continuous collaterals = continuous connections.

Brochures. Flat sheets. Reminders.

All bearing your brand, your slogan and your identity. Continuous, simple and affordable. We’ve got the experience and ideas you need.